Books About Color
The Creative’s Library Collection Books on Color Curated by BrandiSea One of the questions I am asked the most is where did I learn about color and what are my favorite books on the subject. So, here’s some of my favorites. Some are well-worn and some are newer but all have been crucial to the […]
Embrace Your Weird
When did weird become a bad thing? I grew up with parents who never discouraged my weirdness so I freely accepted who I was. In fact, when I was in high school I had a bumper sticker (from Hot Topic) that said, “when I grow up I wanna be like me”. I still feel this way now […]
5 Secrets to Choosing Colors for Your Designs
So what’s so important about color choices? I mean, the trends change so regularly with Pantone releasing new color reports twice a year and choosing a special color to represent every year. So why can’t we just choose colors for our projects based on how we feel about them or based on the trends? […]
Learn Color Theory
So maybe you think you’ve got color theory covered. You know the color wheel, right?…
Why You Should Care About Pantone Color Trends
The purpose of the colors is not just to set a trend. There is so much psychology behind colors and color theory; the reports are meant to represent the zeitgeist (spirit of the time) of the entire world.
Use the Color Wheel to “Cheat”
Incorporating color into a design of any kind can be a delicate operation. You want to be sure that you are giving the right message with color. That the viewers conscious and subconscious will get what you are trying to say. A professor of mine used to say (and most likely still says), tongue In […]
Why Logo Design is not Cheap
Before they even get to the “about us” portion of your website, they are already deciding what kind of business you are based solely on your logo.
Trust the Process: Full Branding Project Completed in 24 Hours
I will likely do a detailed case study of our client, TIASO, in the future, but this post should show briefly how trusting the process made the most out of our 24 hours.
A Brief Intro to My Design Process
(This post was written in 2015. I’m working on an updated version with new photos and some new resources) This week I decided to do something a little different. I wanted to show you one of my projects and introduce you to how I work. It is a pretty straightforward 7-step process from start […]
Creating a Killer Color Palette
When you know what you’re trying to do, why you’re trying to do it, and who you’re trying to do it for, your colors will practically choose themselves.
Exploring Color & Its Meanings in Design
Last time we talked about why it is important to understand color and the underlying meanings associated with it. This time, I’m going to go into more detail about each specific color and talk about how those colors effect perceptions. Although color on its own can have its own connotations, the context and application of […]
What You Need to Know About Color & Design
Color use is a way to help people feel and understand the meaning of your design by drawing only from what they initially perceive without reading the text. Color is an impressive and influential communication tool. When used correctly it can influence mood, drive decision-making, and even cause a physical or emotional reaction in the viewer.