I want to write about this today not only because it’s a frustration, but because until people understand what we do and what goes into it, the world will fail to value our work.
It’s tough to be a graphic designer these days.
Without designers there would be no recognizable brand logos, or warning labels, there wouldn’t be any way for you to tell the difference between brands of the same product at the store- design is literally everywhere.
Much of society thinks all we do is sell and manipulate.
We research everything, and we question everything; and when we are all done—we question again.
We are here to present you, to present your message, to a world of people who need what you have onto offer, in a way that is crystal clear and effective. This is valuable.
Do we make things look better and sometimes cool, yes.
It’s our job to show the people around us, not only our clients, but our friends and relatives, that design matters, and that what we do matters to the world around them.
So if you’ve ever wondered what it is we designers do, I can tell you. We do psychology, we do sociology and history, we do business, we do fine art and English, we do trends, we do fashion and environment. We do important things.