BrandiSea

This is Where Design Works

#42: Don’t Fall in Love with Your Ideas

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Let’s be honest, graphic designers have amazing jobs. We get to solve client’s problems by creating and design thinking, and in the process we make the world around us a better looking place. We should absolutely love what we do. I know that sometimes we can lose sight of the fact that we can still love what we do without falling in love with every single idea that flashes in our minds or comes out on a sketch pad. The creative process is all about coming up with a ton of ideas, and realizing the most of them will probably not ever see the light of day, and we need to be okay with that. There’s a few reasons why we designers can tend to fall in love with our ideas. But why shouldn’t we? 
So you’re thinking that it’s our job to love ideas. Well yes, sort of. I would say that our job is to love the pursuit of ideas rather than the idea itself.

Why we fall in love with our ideas

Ideas don’t always come easy
Okay, so I realize that great ideas don’t come easy. Sometimes we all hit a creative wall and even bad ideas don’t come easy. So when we come across something that we think could work, even if it’s way too early in the process to even tell if it’s our best idea, we latch onto it for dear life. The creative process is intense; it can take hours, or weeks, or even months.

It can be really easy to get attached to our ideas when we have shed blood sweat and tears over them.

When we know how much work the process will take after the idea or direction has been chosen, we make a commitment to stick by that idea because the road ahead can be a lot of work. But just because there’s hard work involved, doesn’t mean it’s something that can’t grow past what you think in the beginning.
We get overconfident
Another reason designers can fall in love with their ideas is by being overconfident. And by this I mean that they know that they make awesome work, they have a ton of clients or maybe even awards so they think that every idea is a golden egg. This is an even more dangerous approach because when you come to a point as a designer where you think that you have nothing more to learn or that every thing you create is genius, then you are in a sad state.
Sometimes it happens that our design instincts can kick in and our first idea ends up being the best idea in the end. The only way to know this for sure however, is to sketch out and explore lots of possibilities for ideas that can solve our design problems.
If you go back after a few ideas and find that your first one was great and go with it, awesome, good for you. But falling in love with your first idea is one of the worst things that you can do. When we are overconfident we think everything we do is awesome then we have no objective point of reference for the ideas that come into our heads.

Why we shouldn’t fall in love with our ideas

You become less effective
There’s actually some psychology attached to the notion of getting too involved with or to attached to our ideas. When people get attached to a specific idea, they become “selective” in the feedback that they receive. In other words, people that fall in love with their ideas only hear the good things when people say about their ideas, and they tend to filter out the possibly constructive criticism. Creative’s that remain objective hold loosely to their work and are able to really listen to the feedback that they get.
Designers that can acceptfeedback will 100%, always end up with a better end product.
Design is about solving problems, and if our designs only make us happy but fail at the problem-solving then we are failing at our mission.
You look like a jerk

There is another problem with being overconfident when it comes to falling in love with your ideas.

When you are overconfident designer, the problem is that the you have ultimately fallen in love with yourself long before you fell in love with your idea.

Nobody wants to work with a designer like that. We all know those designers or artists who just can’t take objective comments or constructive criticism about their work. I know I’ve had students who I’ve given feedback to and they decided that they know best and end up with mediocre work. We have to realize as designers that there is no one right answer to a design problem and that if you get caught up in your own ego when there is potentially a better solution out there, you will end up looking like a jerk and losing the respect of a lot of people.

 

You might actually end up with a better idea

Designers who feel less attached to their ideas are able to view them more objectively, respond well to feedback, and eventually create better work than the designer who decided that they just couldn’t change the idea they have fallen so deeply in love with. I’ve written very briefly about not grieving our ideas. That some ideas are meant to die so that better ideas can live. Realizing this can be a life-changer for you if you really embrace that falling in love with the pursuit of ideas is the most fulfilling route to take.

Chase opportunity, don’t get tied down and married to the first burst of creativity that comes your way.

Be patient and take a look around at all the possible solutions to any design problem, without getting lost in them. Instead of falling in love with the ideas you create, become more open to receiving and incorporating feedback and you will end up with much better ideas than you ever thought you would. I would rather follow after an idea with the knowledge that it could morph into something even better than to dig in my heels on an idea that may not work. 

 
Sometimes the first concept we come up with is incredible and sometimes it’s not. But whether it’s our first or 100th idea, any idea, especially a creative one, can always be improved.
The minute we get married to one single idea, we are already on the road to becoming obsolete. Creative innovation requires flexibility and a willingness to change and learn.
It’s okay to stand your ground when the client asks you to “make the logo bigger”, but when there is legitimate changes or improvements that can be made, don’t die on the hill of your “love”. Fall in love with the chase, follow ideas, but don’t fall for them. Falling in love with ideas always ends in heartbreak because no matter how grateful the client, no one will ever appreciate them as much as you did. 
 

 

So in honor of Valentine’s Day this weekend, I want to remind you to love design. Love the creative process, love the chase and the pursuit of your ideas- and when you catch them, hold them loosely, or they will break your heart. Happy Valentine’s Weekend and happy one year anniversary of this blog!

Thank you so much for joining me here,
because design is a wonderful world-and design matters. 

  • Jeff LeFever

    Jeff LeFever

    Artist / Photographer, Owner of LeFever Photography LLC and Foundation for the Biblical Arts

    Brandi excels in editorial design and team leadership. I first met her handling a monthly magazine design/production. I was impressed with her design skill, creative diversity, and production management for such a demanding assignment as a monthly editorial magazine (for which deadlines never offer ample time). People don't appreciate the work involved in taking such incongruent content and giving it an interesting continuity and flow under deadline pressures. I do, and Brandi does it well. I also found her to be humble and eager to explore new and better ways in communicating visual language through graphic design.

  • Paul Ziomek

    Paul Ziomek

    Illustrator, Core Faculty at Southwest University of Visual Arts

    Brandi is the type of designer that has mastered personal communication as well as visual communication. In addition to creating award winning work of her own, she has also mentored design students to develop award winning portfolios. These are just some of ways she demonstrates her mastery of communication skills!

  • Corey Yazzie

    Corey Yazzie

    Graphic Designer/ Illustrator/ Fine Artist

    Brandi Sea was my instructor for my senior studio class at the Southwest University of Visual Arts in the Spring of 2016. She was thorough in her resource sharing. Her website brandisea.com is very accessible and informative, it shows her experience in Graphic Design and her willingness to share all her knowledge with her young aspiring students like me. I am grateful and wish she had been there from the beginning. I would recommend her not just because she is a nice person to work with, but because she knows what she's doing.

  • Zach Freeman

    Zach Freeman

    Owner, Synergy Production Wing
      "Brandi was consistently one of the most creative students I went to school with. She will be an asset to any organization she is a part of."
  • Marisa Mott

    Marisa Mott

    Designer/Signmaker, Whole Foods Market
      "After Brandi graduated from the Art Center Design College, her student portfolio and body of work were shown to students as examples of innovative concept development, stunning craftsmanship, and clear messaging. As an illustration instructor, I never had the opportunity to work directly with Brandi in the classroom, but interacted with her in the college and local graphics community. She has always impressed me as a highly organized graphic designer that can quickly interpret various elements of a project and bring them to concept > development > completion in a reasonable amount of time."
  • Cory Clute

    Cory Clute

    Designer, Catalyst Workplace Activation

    "In the few years that I went to school with Brandi, I was always impressed with the quality and thought behind all of her work. Her projects were consistently being displayed at school as examples of the best work."

  • Monica West

    Monica West

    Graphic Designer
      "I can recommend Brandi as a person with great proficiency and deep knowledge of graphic design. She is a forward thinking and efficient designer. Her wide expertise and skills would make her a valuable asset..."
  • Dan Hill

    Dan Hill

      "Brandi was a joy to work with. She was always willing to help out and did a great job at creating the concepts into images and even designs without concepts. Brandi had a great eye for detail and knew how to engage the audiences with her designs."
  • John Reeves

    John Reeves

    Technical Support Specialist at HP
      Of all the years I have known and worked with Brandi, she has always been a diligent and smart graphic designer. The work I have seen her do is always cutting edge, fun and hip.

     

  • Sarah Peterson

    Sarah Peterson

    Visual Merchandising Team Lead at Target
      I worked under Brandi as a design intern. Working with Brandi was especially formative for me at that early stage, and I owe a lot of my success to her guidance as I started out in my career. She was a patient teacher, gauging my abilities and helping me grow while providing guidance for the next step. Brandi was both detail oriented and concerned with the big picture—one of the crucial skills I learned from her was to communicate with your client and work on your creative vision before even putting mouse to page. Brandi was fun to work with, and inspired me with her diverse interests and ability to find the hidden gem in every project.

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Sincerely, BrandiSea
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