Why design awards are important
Why I don’t (really) enter my work
Basically I’m afraid of the possible humiliation of loss.
THE FEEL GOOD
Why you should not design for awards
The flaw is that awards can create the wrong mindset when it comes to how we approach our designs if we aren’t intentional.
If your focus is on getting awards, instead of trying to solve the problem and get a message across for your client, then your thinking is wrong and ultimately unproductive. If you are using your client as an avenue to get to an award-winning design, then your thinking is wrong. The Oscars are coming up soon, and it got me thinking about the actors and how they approach their work. I’m sure there are some actors that choose roles carefully, hoping they will get an award at the end. But I feel like many of them just do the best work they can, and if/when they are recognized for those abilities then it is just a bonus.
How we think about awards can either help us or hinder us. Just be passionate about your work, do your very best at every part of your process, and the awards won’t really matter.
Design amazing work, then enter it for an award; don’t look to the award while you are designing.
How I won my first design award
I approached the competition with the mindset that I just wanted to do my best work, follow my process, and have fun.
We wanted to win, but more than that, I believe that we wanted to create work that was something we could be proud of; and in the end, that attitude won.
So remember that there’s nothing wrong with awards but make sure your intention and mindset when it comes to awards is in the right place. Your work will speak for itself, whether or not it is accompanied by ribbons and trophies. Design is a wonderful world. I hope you’ll join me here, because design matters.