Designers are a lot like chefs, we all have our own styles and our own flavors to add to a recipe.
Subjectivity & Objectivity of Problem-Solving
It is not our job to kill ourselves trying to find one solution for our clients, it is our job to find the one that we feel is the best for them that we can do.
We have to choose our solution and design direction objectively, because often, the client will choose subjectively based on what they prefer or what they are attracted to.
A good design is a product of good problem-solving based on the facts presented to you as the designer.
Solving design problems simply
When you’re approaching your design problem, with a creative brief in hand, here’s a few simple steps to take to start solving that problem. If you can follow these steps and a process, I guarantee you will achieve a successful design solution.
- Identify or understand your problem. This can only come from communication with your client and a clear creative brief. Once you’ve identified this problem, you should review it with your client to be sure you are both on the same page before you start on the next step.
- Start the design process and map out the plan to solve the problem. Without a plan, your ideas will go nowhere and you will feel lost and insecure about every choice you make.
- Design something that will implement your solution. Don’t design ten different things, have a clear direction and make it the absolute best it can be.
- Check whether it was successful. Look at the problem and ask yourself if all of your design decisions contribute to solving the problem. (If it isn’t successful, then you probably missed something in the process)
Why many solutions is awesome
Pitches and competitions of every single kind in this industry work exactly the same. Different designers approach the same design from different angles using only the exact same ingredients/facts given to them and they all come out with great ideas and solutions.Design is about using good principles and design thinking to solve a problem for a client, not just to make things look good.If you approach the design problem with the right thinking, you’ll actually achieve both (solve the problem and make it look good), and that is the one solution.
This idea of there not being one single solution to a design problem should be a huge motivation for designers the world over.
Design is not a science, it’s not math or baking. There’s no such thing as one right answer in the world of design. There’s no right one, just the right one for the client. Design is a creative world of problem-solving and making amazing art while you’re at it. Designers have one of the most interesting and exciting jobs there is-embrace it. Embrace the problems and challenges and how you solve problems. So work with confidence, make your decisions based on research and stop second-guessing every single decision you make. Present knowing that your solution will work. Don’t fool yourself into thinking that there is only one right answer but that your answer will be the best one for the problem. Design is a wonderful world. I hope you’ll join me here, because design matters.