The colors I picked work together to form a cohesive palette that strengthen the concept that ParkLab is approachable and growing with fresh ideas, but is also trustworthy and experienced.
Research was the key to the success of this logo and is the foundation for every single one of my design choices no matter what the project may be. Your colors should be a part of a well-integrated process; from research to implementation. Even if multiple color palettes could potentially work in your design, your research will help your choices to be drastically narrowed and you can make your best educated decision as a designer.
When you know what you’re trying to do, why you’re trying to do it, and who you’re trying to do it for, your colors will practically choose themselves.
Creating a killer color palette is as simple as doing your research. While black and white designs can be very dynamic and engaging, adding color to a design will breathe life into it. Your colors should be chosen wisely,and used cleverly and imaginatively; this will make the most effective palettes. Be an intimate observer of your surroundings, process the colors you see used all around you-collect them. By combining unexpected colors to create a cohesive palette, you can make something excitingly unique. Unique color choices can make your designs stand out and in turn, you will stand out.
I hope this series on color has been enough to show you the importance of color, the meaning of color, and how you can use color to create a killer color palette by using research. If you haven’t already I would love for you take the time to read Part 1 & Part 2 of this series. More posts on color are sure to come at some point in the future so stick around. Design is a wonderful world, I hope you’ll join me here. Because design matters.