How to Handle Client Interference

BlogPost#10_ClientInterference-01

While I was quite literally right in the middle of writing what I was planning on writing for this weeks post, I took a break. I decided to check out a designer whose work I really love and see what he has been doing. While browsing through his recent work I noticed a few shirts for a band I recently saw in concert, one of my favorite bands. When I was at this concert with a friend of mine, we went over to the merch tent. I fully anticipated that I would buy at least one shirt, possibly two since they are one of my favorites. When we got there, I looked at the selection and said to my friend, “Man, who designs this stuff? These, are not good.” The designs were uninteresting, unintentional, and frankly, boring. So I left feeling disappointed that whatever hack they hired just ruined my souvenir shirt-buying experience and I left empty-handed.

Discovering that one of my all-time favorite apparel designers was the one who designed these shirts was seriously the worst. “Oh (name of designer intentionally left out), how the mighty have fallen”, I thought to myself. I just couldn’t believe how someone who does some of the most amazing apparel work I’ve seen do work that would make me think that he, of all people, was indeed, a hack?

The only thing that could explain this for me is something I like to call, “client interference”. It had to be… Now I can’t verify this of course but that’s why it’s my theory. Maybe he was just having an off design day, it happens to all of us. We phone it in knowing that our client will be happy with whatever we give them. Or we hit a creative wall where we try our hardest and all we get is mediocre at best, so we send that off and breathe a sigh of relief when it’s approved so now we can move on to anything but that last project. Then there is “client interference “. Client interference isn’t client input, it isn’t a specific client request before you start your design process.

Client interference is when you go into the project thinking you have used your creative freedom to solve the design problem given to you to solve. It is at this point, when you have presented your best work, that your client asks for just “one little change”. So you make it, it’s no big deal, that one change doesn’t drastically alter your aesthetic. Then they ask for a different photo, and then a different color scheme, and (God help you) a different font…and on and on.
And even if they don’t mind paying extra for the changes, by the time they are “happy” with the design, it barely resembles the work you did before. It doesn’t feel like you’re style, it has no vision-no soul.
Just as in football, the client has essentially knocked the ball out of your hands and taken it in a completely different direction and you’re left wondering what just happened. And it has happened, to the best of us, and we are all ashamed to say we have let it. What results is a design that we will almost never put into our portfolios.
So how do you keep the ball in your hands? How do you prevent client interference?
  • One way, is to remind the client in the friendliest, most professional way, that you were hired to solve a problem for them and point out how your design is that solution.
  • Another way, before making design aesthetic altering changes, is to point out that any more changes will change the direction of the design, and that the direction you provided them is their best solution.
  • Lastly, of course, is to tactfully let them know that it’s possible that you are not the designer for them. Figure out the payment they owe you for the work you’ve done, and move on—they are not your kind of “people”.
In my experience, having the boldness to remind them of your expertise and the reasons you came to that particular design (that they seem intent on ruining) usually puts them at ease and they are left with one option: to trust you. When a client trusts you, you can do your best work. When a client trusts you, they will also trust that you won’t let their friends down and they will refer you to others. With other clients comes a new chance to prevent client interference and prove that you know what you’re doing.
For me, seeing work that was less than awesome done by someone who I really respect was a great reminder that you can’t do epic work all the time, every one misses sometimes; and sometimes it is because of the client. Be bold, be confident in your skills, know why you do what you do and you can stop client interference. Design is a wonderful world, I hope you’ll join me here. Because design matters.

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