This week I decided to do something a little different. I wanted to show you one of my projects and introduce you to how I work. It is a pretty straightforward 7-step process from start to finish. I will discuss each of these steps in later posts in more detail but I know that I am always interested in how others work and I thought I would share how I work with you. I actually share a version of this design process with my clients with each Design Proposal I send out as a way to show them what all is involved in the service I provide them.
1} Initial Meeting
2} The Design Brief/Questionnaire
3} Research & Brainstorming
I almost always discover my concepts via the mind map and that concept is what will guide the entire project. A thesaurus can be your very best friend during this phase.
The rendering stage involves taking the sketched options and transferring them to Adobe Illustrator, Photoshop, and finally Acrobat (for presentation). I take some of the ideas I sketched that I feel have the most potential; then I narrow the design focus until I have no more than three strong options for developing further. This is also my font-finding stage (my favorite). I have thousands of font options. However, thanks to my sketching, I have an idea of the type of fonts that I am looking for so I can find what I need relatively easily. Part of the font-finding is gathering all of the fonts that are a possibility together on one page to work from and going from there to find the best solution. For this client, I ended up using the “Homestead” font from LostType and Vekta; they complemented each other very well and had exactly what I needed to match my concept.
*At the time I worked on this project I had a fairly strict “3 Concept Rule”; as in I would only present three choices, no more. Since my recent rebrand of my business I have decided to only do one or two concepts at the most if I feel it is necessary (this will be a post for another time). But I just wanted to let you know that presenting three logo options is no longer a part of my process.
The design presentation is supplied as a PDF file, with a clearly defined concept and explanation of direction and design choices. When applicable, the logo may also be shown using digital mock-ups of different usages. For any logo I create, options are only shown in black and white for Round 1. Color is not implemented until a final direction has been chosen (which is usually around Round 3). I find that color can sway the client and any good logo should work as well in black and white as in color. At this stage it is up to the client to consider the choices presented and prepare feedback and input for approval or revisions.
7} Finishing Touches
Artwork Supply & Customer Service
Artwork is supplied via email and/or made available for download. Where the logo is concerned, files can be scaled to any size without loss of quality. I’m happy to cater to specific file requests. The logo formats they receive may be used for a wide variety of purposes — websites, corporate stationery, vehicle wraps, billboard advertising. Additional collateral design/application (t-shirts, etc.) is always an option with additional design agreements. What I offer doesn’t end once the client pays the final installment. Should any design-related questions crop-up, I’m on hand to answer them, or to offer my opinion on how the new design has been applied. I also help with print procurement, or offer design assistance in whatever way possible related to my designs.