Understanding the seriously profound effect music has on our creative minds can help us use it to its potential and to our advantage.
Client proposals/Design Brief
Listening to music stimulates (and therefore connects) the left and right sides of our brains, causing the best possible output of ideas.
If you listen to music with words during this phase it is super easy to be distracted and start to only be able to focus on the words you are hearing through the speakers.
The research phase is so fraught with figuring out what it is I will be doing with my project it is good to listen to a wide variety of styles in the same way I am going to be looking at a wide array of different style references and artists and designers to reference when I get to the sketching phase.
If you have ten different things you need to research, use your music as a timekeeping tool for you.
A cool trick is if you are doing a design for a particular era, listen to the kind of music from that era during the project. For example, If you are doing a design for the Art Deco period listen to swing music, put it in your headphones, immerse yourself in the time through music, it can really transport you and help you to get in the mood for designing. This has also been helpful for me when I am not particularly familiar with a certain era or feel that a client wants for their piece, music will become an integral part of your research because music is an indicator of time and culture and the thinking of that generation.
The sketching phase is much like the mind mapping phase in the sense that you should just let the ideas flow out of you, not with words or a mental thesaurus but with your visuals.
I have found that listening to music that 1) is upbeat keeps me working continuously, 2) music that is energetic makes me work quickly, and 3) music that I can sing to makes me work more intuitively and I don’t think so much about every decision I make.