The Lazy Designer
I’m not saying that every graphic designer is or should be formally educated, but that they are educated in some way.
The Complacent Designer
There is nothing worse than a creative who doesn’t care about his craft and makes excuses about why they aren’t better.
“I didn’t know” is not only an excuse, it’s worse than an excuse. How is it possible to live in the world [as a designer] with the INTERNET, and feel okay uttering the phrase “I didn’t now”? The answers to almost literally every question are at your fingertips.
Complacent designers won’t last long in the design business if they can’t solve simple problems. Solving problems is literally our job. If you can’t take a simple direction or assignment and fill in some “blanks” on your own, then how do you ever expect to find solutions for your clients?
The Proactive Designer
The proactive designer says, “I don’t know, but I want to find out.” Proactive designers don’t make excuses, they find solutions. When I saw that the things that my students were missing from the dust jacket were things like an author photo, or they only turned in a book cover (not a dust jacket), it was very disconcerting. It wasn’t that they just had issues with hierarchy or typography or even image choices; these things are what they are still developing skill in. The elements they missed were things that would have taken all of ten minutes for them to Google. Things like “book dust jacket” or “dust jacket design” and just visually observe and research the things that are standard (title, author, bio, reviews, author photo, ISBN, etc.).
We are not living in 1983, or even 1993; there are so many unbelievable resources for everyone to find information that were not available anywhere but in books before. And while I do recommend researching in books and collecting them as design inspiration, the best way to look for the most current requirements for things like a dust jacket design, would be a Google search. If any of you have been following me or know me at all, you know I deeply respect and value a guy named Sean McCabe (SeanWes). He has a saying (on this awesome mug and also as a print) that says “Make
There literally are NO excuses to not knowing. If an instructor didn’t tell you, an art director left something out, or a client asked you to do something you’ve never done GO FIND THE ANSWER YOURSELF.