1.Do Spec work
Spec work is any kind of creative work, either partial or completed, submitted by designers to prospective clients before designers secure both their work and equitable fees (nospec.com). It is a completely unethical way to do business.
A client will pay for the things that they find value in, and if they don’t value their brand presence and are fine with a logo that looks like clip art, then frankly, they should just make it themselves and not insult designers by dragging down the value of what we [professionals] do.
The problem with this is that every single thing in that portfolio will be uninspired and tasteless. If you want your portfolio to be a bunch of mush then by all means do 99 logos for five dollars; but continue to do this and you will never be a valued designer.
2.Sell your work for $25
But quantity does not ever equal quality. It will take you 20 clients paying $50/logo to make what I do on one quality client; a client that actually values what I do.
Don’t think in terms of how many clients you can get but how many great relationships you can have. Not every client is a good client just because they will pay you.
Don’t sell your services, your talents, your UNIQUE gifts, for less than a pair of jeans. People only value things they have to invest in.
3. Let your client determine your worth
Graphic design services are not something you barter for like something at a flea market or yard sale.
You may “lose” clients in the short term when this happens, but in the end you will be glad they aren’t taking up your precious time and causing you to doubt your value. Don’t be a pushover.
4.Don’t use contracts or accurate estimates
Estimates hinge on you having a clear and confident understanding of what your work is valued at to a client now and in the future.
I don’t even start thinking about a client’s project until I have a signed agreement in my possession (along with their deposit). If you want to continue loving your work as a designer, please, use protection-use contracts.